The article discusses deconceptualization of human passionate love from historical, cultural, and psychological approaches. From these contexts, people have constructed and deconstructed the meanings of love with confusion and ambivalence. This fuzziness has lead to variability in social and family interplay, even in intimate lives. A tension of meanings entails contradictory experiences and aspects of love, for example, care and desire. Diverse meanings and communication scenarios are developed in a coexisting cultural complexity from the focus on family as a social unit and source of parenting, through the detachment of sexuality from breeding that enhanced emotional needs of the couple's members, to the current society of lessen intimacy and compromise. New ways of amorous relations, more focused on passion and fellowship, have emerged. Passionate love when is developed faces the feelings of uniqueness and legitimacy with the fragmentation and invisibility promoted by post-industrial society.